Supplier Performance Benchmarking – Net Promoter Analysis
How to Maximize Customer Loyalty vs. Your Competition?
Net Promoter Analysis is a proven leading indicator of customer loyalty and growth for the vast majority of businesses. In most industries, the Net Promoter leader has superior growth - averaging more than twice the rate of their competition.
Promoters buy more, stay longer, refer others and provide feedback and ideas.
Net Promoter Score (NPS) is also a powerful tool because it can distinguish “a dollar of good profit” (which leads to growth) from a “dollar of bad profit” (which undermines growth in the long run).
This research provides a Net Promoter Score (NPS) for each major competitor within your market.
NPS provides a “customer net worth” by subtracting its detractors from its promoters.
If you desire to manage and improve your organization’s loyalty with your customers, this is definitely a critical methodology to be included in your quest to optimize business performance.
| Actionable Insight(s) | Why Conduct This Type of Research | Outcome(s) To Be Expected |
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How likely are your customers to recommend your products/services? YOU LEARN for example
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The Net Promoter Leader is the Market Leader - averaging more than twice the growth rate of their competition. |
Faster and more profitable growth
Ability to ultimately minimize customer defection |