Supplier Performance Benchmarking – Net Promoter Analysis


How to Maximize Customer Loyalty vs. Your Competition?

Pic 02 480304834Net Promoter Analysis is a proven leading indicator of customer loyalty and growth for the vast majority of businesses.
In most industries, the Net Promoter leader has superior growth - averaging more than twice the rate of their competition.
Promoters buy more, stay longer, refer others and provide feedback and ideas.
Net Promoter Score (NPS) is also a powerful tool because it can distinguish “a dollar of good profit” (which leads to growth) from a “dollar of bad profit” (which undermines growth in the long run). 
This research provides a Net Promoter Score (NPS) for each major competitor within your market.
NPS provides a “customer net worth” by subtracting its detractors from its promoters.  
If you desire to manage and improve your organization’s loyalty with your customers, this is definitely a critical methodology to be included in your quest to optimize business performance.
Actionable Insight(s) Why Conduct This Type of Research Outcome(s) To Be Expected

How likely are your customers to recommend your products/services?   

YOU LEARN for example


  • How satisfied your customers are “indirectly” with your product(s) and/or service(s)?
  • What percentage of your customers are promoters?
  • What percentage of your customers are detractors?
  • An estimate of customer defection dollars for the next 12 months.
  • A relative ranking of customer loyalty by supplier within your market.

The Net Promoter Leader is the Market Leader - averaging more than twice the growth rate of their competition.

Faster and more profitable growth


Ability to ultimately minimize customer defection


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Mastio & Company would welcome the opportunity to discuss how we collect customer experience metrics and utilize data in order to help you win more business.


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