Opportunity / Segment Assessment Program
Are there product and/or market opportunities that need to be evaluated/assessed?
A Market Opportunity Analysis (MOA) is designed to provide a better understanding of the most important market segments, how fast the opportunity is growing, what are the key sustainable differentiations and why are these important.
Finally, an opportunity analysis must carefully explore the key value propositions and profile the most important use cases and outline how best to acquire customers. Below is an opportunity model used in our analysis.
| Current Products | New Products | |
| Current Markets | MARKET PENETRATION | PRODUCT DEVELOPMENT |
| New Markets | MARKET DEVELOPMENT | DIVERSIFICATION |
If you desire to assess a market opportunity or evaluate a specific segment of customers, this is an important tool to enhance the likelihood of making a good business decision.
| Actionable Insight(s) | Why Conduct This Type of Research | Outcome(s) To Be Expected |
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Are there product and/or market opportunities that need to be evaluated/assessed?
YOU LEARN for example
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Reduce the likelihood of pursuing a poor opportunity
Increased profitability and overall efficiency
Better understand a new product or a new market |
Complete opportunity evaluation |