Ensure Optimal Market Penetration

Mastio’s brand evaluation and alignment program is the perfect solution for understanding your strengths and weaknesses versus competitors – and how you can make positive change. We identify the key factors that improve your organization’s position in a way that drives customer retention, market share and profitability.

We Work With World-Leading Brands Across Multiple Sectors

When You Lack Brand Alignment, You Lack Business Growth

Did you know that companies with an aligned brand have up to 19% faster revenue growth and a 15% increase in profits compared to non-aligned companies? Companies classified as ‘unaligned’ saw a 7% revenue decrease in 2021.

With so many factors affecting your brand such as economic, social, technological, and demographic, an evaluation of your brand with Mastio is critical since it plays such a major role in customer experience.

Introducing Mastio’s Brand Evaluation & Alignment Program

Mastio’s Brand research identifies the strengths and weaknesses of your brand and competitive brands against critical channel members, including an analysis of other brands and competitors’ pricing, channels, and manufacturing efficiencies. 

The program culminates in a ‘Brand Desired Future Position’ with segments developed based on attitudes, needs, and consumer usage. Including crucial purchase drivers and influencers ensures close alignment with customer needs.

Here’s What You’ll Learn

With this program, we’ll work closely with you to establish and implement a formal process to improve your brand position and realign your brand in the market. The result? Better profitability, superior penetration, and greater market share.
  • Consumer brand perceptions and segmentation
  • Current brand and product positioning
  • Consumer segments to target
  • Competitive brand analysis (strengths and weakness against competitors)
  • Channel opportunities and channel optimization strategies
  • Price elasticity models
  • What’s trending and what’s influencing those trends
  • Investments needed to reposition

Why Choose Mastio?

Extensive Experience

For over 35 years, Mastio has been at the forefront of customer experience research, delivering unbiased data and actionable insights.

Proven Track Record

Our stellar reputation covers over 300 companies and 900 projects - collaborating with Fortune 100 and 500 companies in various industries.

Superior Analytical Tools

We have easy-to-use proprietary tools to segment and analyze large amounts of data that supports exploration and analysis of study results by relevant demographics.

Customer Service

To us, you’re not just a number on a spreadsheet. We pride ourselves on service - and our team works with you directly throughout our engagement.

Improve Business Performance With a Deep Understanding of Your Company, Customers & Competitors

Mastio helps you better align with your target audience and take great strides to outperform your competitors. If you’re ready to win and retain more business by understanding your customer and competitors – we’d love to hear from you.


Years of Experience


B2B Projects


Satisfied Clients