Did you know that companies with an aligned brand have up to 19% faster revenue growth and a 15% increase in profits compared to non-aligned companies? Companies classified as ‘unaligned’ saw a 7% revenue decrease in 2021.
With so many factors affecting your brand such as economic, social, technological, and demographic, an evaluation of your brand with Mastio is critical since it plays such a major role in customer experience.
Mastio’s Brand research identifies the strengths and weaknesses of your brand and competitive brands against critical channel members, including an analysis of other brands and competitors’ pricing, channels, and manufacturing efficiencies.
The program culminates in a ‘Brand Desired Future Position’ with segments developed based on attitudes, needs, and consumer usage. Including crucial purchase drivers and influencers ensures close alignment with customer needs.
Mastio helps you better align with your target audience and take great strides to outperform your competitors. If you’re ready to win and retain more business by understanding your customer and competitors – we’d love to hear from you.
Years of Experience