Did you know that repeat customers spend 67% more than new ones - and there’s a major correlation between poor product quality and low customer retention? To survive in today’s market, you need information on how customers judge your product offering.
The quality leader is ultimately the market leader - and losing sight of problems experienced by your customers can be fatal. Exploring the quality of your product or service with Mastio is essential to boost profitability and secure long-term success.
Mastio’s Product Quality research uses the PP100 approach (problems per 100 products) to examine issues experienced by customers during a set interval of ownership - typically the first 90 days or first year after purchase.
Companies with the lowest PP100 typically dominate the first-time and repeat purchase market. Learning your score and diving deeper into your product quality can improve performance versus competitors and drive market growth.
Mastio helps you better align with your target audience and take great strides to outperform your competitors. If you’re ready to win and retain more business by understanding your customer and competitors – we’d love to hear from you.
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