Maximize Product Quality Versus Competitors

Mastio’s product quality benchmarking program is the perfect solution for understanding more about how customers perceive your product or service. You’ll get a score out of 100 based on problems experienced by customers (for you and your competitors!) so you can correct critical issues and gain a competitive edge.

We Work With World-Leading Brands Across Multiple Sectors

Poor Product Quality Could Be Holding Back Your Business

Did you know that repeat customers spend 67% more than new ones - and there’s a major correlation between poor product quality and low customer retention? To survive in today’s market, you need information on how customers judge your product offering.

The quality leader is ultimately the market leader - and losing sight of problems experienced by your customers can be fatal. Exploring the quality of your product or service with Mastio is essential to boost profitability and secure long-term success.

Introducing Mastio’s Product Quality Benchmarking Program

Mastio’s Product Quality research uses the PP100 approach (problems per 100 products) to examine issues experienced by customers during a set interval of ownership - typically the first 90 days or first year after purchase.

Companies with the lowest PP100 typically dominate the first-time and repeat purchase market. Learning your score and diving deeper into your product quality can improve performance versus competitors and drive market growth.

Here’s What You’ll Learn

With this program, we’ll work closely with you to establish and implement a formal process to monitor product or service quality versus competitors. The result? A superior product offering that increases your market share and share-of-wallet.
  • A benchmark of your product quality levels against that of competitors
  • Problems experienced by customers using your (and competitor) products
  • Which competitors are vulnerable and which pose the greatest threat
  • The most critical problems with your product and priority for correction
  • The top reasons for brand purchase in your chosen market
  • Data related to first-time or repeat buyer breakdown
  • Information around mean-time between failure (MTBF)
  • The estimated total cost of downtime for your organization

Why Choose Mastio?

Extensive Experience

For over 35 years, Mastio has been at the forefront of customer experience research, delivering unbiased data and actionable insights.

Proven Track Record

Our stellar reputation covers over 300 companies and 900 projects - collaborating with Fortune 100 and 500 companies in various industries.

Superior Analytical Tools

We have easy-to-use proprietary tools to segment and analyze large amounts of data that supports exploration and analysis of study results by relevant demographics.

Customer Service

To us, you’re not just a number on a spreadsheet. We pride ourselves on service - and our team works with you directly throughout our engagement.

Improve Business Performance With a Deep Understanding of Your Company, Customers & Competitors

Mastio helps you better align with your target audience and take great strides to outperform your competitors. If you’re ready to win and retain more business by understanding your customer and competitors – we’d love to hear from you.


Years of Experience


B2B Projects


Satisfied Clients